Wikipedia describes pro bono as:
“A phrase derived from Latin meaning “for the public good”. The term is generally used to describe professional work undertaken voluntarily and without payment as a public service. It is common in the legal profession and is increasingly seen in marketing, technology, and strategy consulting firms.”
Well my latest design is just that. My wife is a graduate of the University Of North Carolina at Wilmington, and My Brother In Law is a member of the Information System Association club at the university. So, I was thrilled to help these guys out.
We designers know the importance of a concrete design that will be the recognizable symbol for your company or group. Well for years to come these students will have a mark to galvanize them, and be their reference point as they become the leaders of tomorrow. These students are the future, and in a small way, I had a hand in that this week.
Sometimes as artists we can be overwhelmed by deadlines, pricelists, and creative block (see previous blog). Sometimes we lose the vision that art while our profession also has the ability to touch lives.
So today, I’m back to the deadlines, and print shop issues. I have a clients business cards that are blurry, and a big design in front of a major investor. All are nerve racking.
So thanks to the ISA, for allowing me to construct this mark for you.
…and reminding me that sometimes money can take a backseat.